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Elevate Mobile Fitness App
Overview
Research
Defining the User
Conceptualization
Usability Testing
Solution
Project Learnings
Overview : Elevate Mobile Fitness Club App
Design Goals
Decrease
Anxiety
Anxiety
Increase
Attendance
Attendance
Support
Workouts
Workouts
12
Week
Timeline
Timeline
10
User
Interviews
Interviews
5
Usability
Tests
Tests
Design Artifacts
Design iteration
Research Goals
Understand Gym Routines and Fitness Club Priorities
Understand Gym User Anxiety
Determine Product Market Fit
Interviewee Demographics
50%
College Educated
20-40
Years Old
60%
People of Color
Insights
Self determination and independence is key
High tech usage during workout experience
Fitness class scheduler is a pain point
Defining the User
Creating a User Journey
Conceptualization
Usability Test Insights
Positive User Feedback
Loved health notebook in-app.
Thought it was fairly easy to register for classes, but the scrolling on the app made it hard to access the class and learn more.
Liked having a page that shows the class they are signing up for and details about it.
Pain Points Revealed
QR code isn't very clear and users had issues noticing where to click.
Users didn't understand some of the icons at the bottom and felt the heart icon was the most confusing feature.
Users felt the notes could've been organized better.
The Solution
Seamless check-in
Browse Classes
Sign-up for classes
Track Workouts with Notes
Project Learnings
01. Focus on key features
What users ask for in their contextual inquiry might not always be what they really need. In the inquiry process, users wanted to track their stats in the app. However during usability testing, they actually said they didn’t understand that feature because they already have a smart watch to do so.
02. Usability testing is crucial
What users ask for in their contextual inquiry might not always be what they really need. Also, there might not always be enough time to complete a contextual inquiry.
In this inquiry process, users wanted to track their stats in the app. However during usability testing, they actually said they didn’t understand that feature because they already have a smart watch to do so.
In this inquiry process, users wanted to track their stats in the app. However during usability testing, they actually said they didn’t understand that feature because they already have a smart watch to do so.
03. Recording contextual inquiry for reference later
Having these to access later would be helpful in the event that I miss something or also to have direct quotes from users.
