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Lele Nelson

Product Designer

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Navigation redesign

Increased SpotHero B2B engagement by 32% YoY by optimizing navigation and information architecture to support core revenue driving tasks for parking operators

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Tools: Figma, OptimalSort
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Timeline: 8 Weeks
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Role: Product designer
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Skill highlight: Card sorting, information architecture, usability testing, end-to-end product design
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Star rating & reviews

New feature development in SpotHero B2B app to surface star ratings and driver review data to parking operators.

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Tools: Figma
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Timeline: 10 Weeks
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Role: Product designer
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Skill highlight: Cross-team collaboration, data visualization, end-to-end product design
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Enhancing on-site operations

Creating a seamless parking experience for drivers by helping operators prepare for SpotHero reservations at their garage today.

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Tools: Figma
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Timeline: 8 Weeks
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Role: Product designer
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Skill highlight: User research, data visualization, end-to-end product design
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Elevate Fitness App

Mobile app design to increase gym goer engagement and enthusiasm

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Tools: Axure, Figma
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Timeline: 12 Weeks
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Role: Product designer, Researcher
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Skill highlight: User-centered design process
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Food Delivery App

Mobile app design to promote efficient group ordering

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Tools: Figma, Miro, Adobe CC
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Timeline: 10 Weeks
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Role: Product designer, Researcher
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Skill highlight: User-centered design process
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AMO Heuristic Evaluation

Evaluation and redesign of AMO web app marketplace for searching for clinical rotations

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Tools: Axure
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Timeline: 1 Week
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Role: UI/UX Designer
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Skill highlight: UI Design, Heuristic Evaluation
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AMO Sidebar Redesign

Agile redesign of admin web app sidebar component to increase employee efficiency

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Tools: Axure, Loop11
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Timeline: 4 Weeks
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Role: UI/UX Designer, Researcher
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Skill highlight: Stakeholder feedback, usability testing
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about me
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